With the recent surge in awareness around sustainability in fashion, Deadstock is a term you may have seen floating around. Put simply, it means an existing item or material that has never been used/worn before. The term comes from the idea that it was for some reason pulled from the shelves without being sold, stock that is "dead" aka deadstock. In fashion, this most often refers to fabric. Vintage fabric is sourced and used to create clothing in limited edition runs (until the material is used up), by companies such as Whimy and Row and Christy Dawn. What this means for you is that you can score a piece that not everyone will have (no more showing to to an event in the same Zara dress as someone else) and often the quality of the material is higher, there's a reason they say that they don't make them like they used to. 

Where to Shop:

Whimsy and Row

We love the beautifully draped wrap dresses and sleek, impossibly comfortable bodysuits for LA brand Whimsy and Row. 

Christy Dawn

Known for their etherial dresses in vintage inspired cuts, Christy Dawn is perfect for both special occasions or just because.

Reformation

One of the more well know brands on our list, Reformation uses deadstock fabric for select items as part of it's mission of sustainability. You can even pick up a deadstock lace wedding dress here for your big day. 

Beru Kids

Beru kids crafts their line of charming pieces including rompers and dresses from deadstock fabric, letting your little ones get in on the action as well.